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If you're relying on Google Adsense to generate revenue from your site, you could be selling your self short. Selling text link ads can be profitable and rewarding.
Several years ago, running affiliate banners on your Website used to generate substantial revenue. Then, all of a sudden, the ratio to clicks or ROI for banners dropped significantly. Some say it was the dot com crash in 2000, others have different speculations. Regardless of what the situation was, banners today don’t have the highest conversions as they once did, and companies are starting to look for other alternatives. One alternative to running banners on your Website are text link ads. Google Adsense is a great example of this. Google Adsense is a pay-per-click (PPC) model that allows you to put blocks of text links on your site. In return, Google’s advertisers will pay you for the clicks you send their way. They have many different styles and formats that you can use to fit with the color scheme or design of your site. However, if you are not having much luck using Adsense, another way to earn revenue from your site is to sell text link ad space directly to Website owners. Often times this can be more affordable to advertisers because they can get an unlimited number of clicks and impressions without it costing them more money. And in turn, it can possibly generate more revenue for you too. Selling text link ads on your Website is really a very simple process. You decide on a selling price for the ad space where you will place text links, and then come up with the terms of sale in which you and the advertiser will agree upon. Once you have that in place, you can then setup the payment mechanism for the advertiser to purchase the ad space. If your Website is not setup to sell links directly, you can opt to use a text link broker service. Using a text link brokerage service can help you to get your site out there to potential advertisers looking specifically to buy text link ads. The brokerage service will also manage the payments and everything for you; essentially, all you will need to do is put the link code on your site and it's up and running. However, the downfall of using one of these services is that they get a percentage of the sale for each month that it runs on your site. One of the sites I like to use is LinkWorth.com. In my opinion, the fees are relatively reasonable considering the exposure to potential advertisers and the management services they offer. If you are looking to generate more revenue from your Website, selling text link ads may be the way for you to go. If you are a site owner looking for ways to drive more targeted traffic, this option is definitely worth checking out.
The copyright of the article Selling Text Links in E-Commerce is owned by Michelle Stephens. Permission to republish Selling Text Links in print or online must be granted by the author in writing.
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